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Модул 1
Welcome (Start Here)
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Модул 2
Ad Account Fundamentals (Before You Run Ads)
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Модул 3
Master The Facebook Algorithm
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Модул 4
Account Setup
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Модул 5
Audience Research
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Модул 6
Ad Building & Creative Research
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Модул 7
Creating & Writing Kick-Ass Ads
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Модул 8
Data Mastery
- 1. Introduction to Data Mastery
- 2. CPA and ROAS Analysis Calculator
- 3. Report Setup & Analysis- Top Level KPIs
- 4. Report Setup & Analysis- Funnel KPIs
- 5. Report Setup and Analysis- Video Engagement KPIs
- 6. Report Setup & Analysis- Lead Gen KPIs
- 7. Report Setup & Analysis- Webinar KPIs
- 8. Creating Deeper Insights, Fast using Facebook’s Ads Reporting
- 9. Google Sheets KPI Dashboard Example
- 10. Google Sheets KPI Dashboard Build
- 11. Reporting and Insights Rocket Fuel with Supermetrics
- 12. STAR Testing Method
- 13. Workbook Modul 8
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Модул 9
Campaign Budget Optimisation (CBO) Mastery
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Модул 10
Launch Your Test Campaigns
- 1. Graduation Framework
- 2. Setting Up your Ads Library 3. Android -IOS Split Testing
- 4. Calibration Testing
- 5. GT Phase 1- Finding Winning Audience
- 6. GT Phase 2- Finding Winning Ads
- 7. GT Phase 3- Stability & Prospecting
- 8.GT Phase 3- Prospecting Next Steps
- 9. The GTA Method – Analysis, Action, Automation
- 10. The GTA Method – Setting Rules
- 11. Split Testing
- 12. Workbook Modul 10
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Модул 11
Stabilise & Optimise For Profits
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Модул 12
Launch Your Retargeting Funnel
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Модул 13
Analysis-Digging & Panning For Gold
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Модул 14
Reducing CPMs (Auction Optimization)
- 1. Controlling Auction Costs for Lower CPMs & Higher Conversions 2. Reduce CPM via higher Meta Page Engagement
- 3. Reduce CPM via The ViPER Test for Better Page Engagement 4. Reduce CPM with High Quality Content Research
- 5. Reduce CPM with High Page Quality Scores 6. Reduce CPM via Ad Quality Score Analysis
- 7. Reduce CPM through Auction Insights Analysis 8. Reduce CPM using The VCO Strategy (Variable Campaign Objectives)
- 8. Workbook Modul 14
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Модул 15
Scaling
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Модул 16
Campaign Scaling Strategies
- 1. Introduction to Campaign Scaling Strategies
- 2. The GT – CBO Method
- 3. V-Scale – Moderate Spend Increases Requiring Less Time & Effort (preferred!)
- 4. Nitro V-Scale – Aggressive Spend Increases with Lower Stability
- 5.H-Scale Split – Duplicating Ad Sets for Scaling (Lower Reliability since 2020)
- 6. H-Scale Dupe – Risks Stability in Favour of More Chances of Conversions
- 7. M-Scale – Fast & Profitable Scaling but Requires Close Monitoring
- 8. Scaling Example Using V-Scale, H-Scale & M-Scale
- 9. Workbook Modul 16
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Модул 17
Bonus-Media Buying Mastery
- 1. Broad Audience Lookalike Building (Scale Like The Top 0.1% Of FB Advertisers)
- 2. Signal vs Noise in Ads Management
- 3. Promotional Campaign Setup
- 4. Strategies To Reduce Facebook Costs (CPM) – Improve Stability & Profitability
- 5. The Anatomy of a Perfect Media Buying Team
- 6. The New & Simplified Facebook Ads Success Model
- 7. Workbook
