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Modul
Business Strategy and Leadership
- 1. Introduction
- 2. Using Your Time Effectively
- 3. Focus, Strategy & Priorities
- 4. Taking Giant Swings – Pixar Acquisition Case Study
- 5. The Art of Negotiation
- 6. Creating Brand Value
- 7. Expanding Your Brand – Marvel Acquisition Case Study
- 8. Anticipating What Consumers Want
- 9. The Importance of Risk – Taking
- 10. Navigating Complex Deals – 21st Century Fox Case Study
- 11. Managing Industry Disruption – Disney Plus Case Study
- 12. Tenets for Success
- 13. Conclusion
- Workbook
- КРАЙ
7. Expanding Your Brand – Marvel Acquisition Case Study
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6. Creating Brand Value
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8. Anticipating What Consumers Want